September 24 – Sportfive, the global sports marketing agency, has renewed its partnership with Spanish giants Real Madrid as the club’s authorized VIP ticket partner at the Santiago Bernabéu.
Sportfive will continue to promote and distribute VIP tickets and corporate hospitality packages for the club’s home games at the newly renovated Santiago Bernabéu.
The deal extends the relationship between the two entities following Sportfive’s initial deal with the club through the 2025/26 season. The deal covers both LaLiga and UEFA Champions League matches.
Sportfive says the revamp reflects growing international demand for premium sports and entertainment experiences and will strengthen its position in the sports hospitality market.
Sergi Vieta, CEO of SPORTFIVE Iberia, said: “Real Madrid represents one of the most prestigious and recognized sports brands worldwide.
“We are proud to continue our partnership and look forward to providing customers and fans with access to exceptional hospitality experiences at the Santiago Bernabéu. Through our expertise and international network, we will continue to connect people to some of football’s most memorable moments.”
The Real Madrid VIP offer includes hospitality facilities with gourmet catering, hostess services and cloakroom service, with packages available for single matches and season-long access.
The new agreement consolidates Sportfive’s role in connecting commercial customers and international fans with premium match experiences at one of the most prominent venues in European football.
Contact the writer of this story, Nick Webster, at (email protected)
