YouTube golf has never been hotter, as evidenced by the massive viewing of This month’s Internet Invitational. But the success of YouTube golf has also created a crowded and competitive ecosystem, which can mean ownership disputes over ideas, tours and concepts.
Enter a recent lawsuit filed against Bryan Bros Golf, the brotherly duo who have amassed nearly 1 million subscribers on their YouTube channel.
One Shot Ventures LLC – a Colorado company founded by Kevin Baum – claimed in a suit that Bryan Bros Golf and Provisions Group (a golf talent agency founded by Joe Gilliland, a college friend of the Bryan brothers) violated non-disclosure agreements and stole golf team concepts from Baum’s idea, which he had shared with them years ago. The suit says Bryan Bros and Provisions then used information from that idea in the creation Your Golf Tourwhich was launched earlier this year.
“A stolen business opportunity,” the suit says.
According to the complaint, filed in the United States District Court in Colorado, Wesley Bryan and Gilliland signed NDAs – seen by GOLF.com and attached to the suit – that “impose a simple restriction: (they) may use OSV’s confidential information only for the contemplated commercial enterprise … not for themselves, not for competing businesses, and not to the detriment of OSV.
BBG and Provisions have not formally responded to the suit, and their representatives did not respond to GOLF’s requests for comment.
The initial filing discusses meetings between the parties from early 2024 and communication about the progress of Baum’s business plan. Details on Baum’s plan are included in the filing only in vague terms, but refer to teams composed of creators, professionals and celebrities participating in team and individual competitions. The filing cites Wesley Bryan’s interest in the business opportunity as “all in,” and says Bryan thought the company’s flagship content would earn “about $50,000 per video, per event, just from YouTube ad revenue.”
The complaint alleges that Wesley Bryan and Gilliland were to lead the recruitment of other creators into the firm, and that Bryan was scheduling meetings about “a potential opportunity involving the PGA Tour.” OSV alleges that Baum had secured the initial capital for the business and established a structure for the three parties to maintain equity.
According to the complaint, calls and emails between the parties continued into the fall of 2024. In early 2025, the Bryan Bros participated in LIV Golf’s “Duels” events, which One Shot Ventures claims its business information helped advance. In early 2026, Bryan Bros and Provisions launched Your Golf Tour (YGT), a four-event series that has garnered tens of millions of views.
YGT features the Bryan brothers with a recognized list of YouTube golfers such as Grant Horvat (a co-founder of YGT also represented by Gilliland), Brad Dalke, Garrett Clark, Roger Steele and others. The tour features four teams competing in four tournaments, each event broadcast on numerous highly popular YouTube channels. For winning the second stage in the schedule, Team Wesley banked $300,000. The series finale, scheduled for the Wynn Las Vegas on a date yet to be announced, has a purse of $1 million.
