BKB Bare Knuckle Boxing has appointed Michael Ridout as its Managing Director in the UK.
Previously, Ridout served as Vice President of Combat Sports and New Business at Dazn. He also spent over 17 years at IMG in senior commercial roles, including vice president of media.
Michael Ridout brings DAZN, IMG and UFC experience to BKB’s business management team
He has worked together
Ultimate Fighting Championship and boxing promoter Frank Warren. At BKB, he oversees UK operations and takes on wider operational and commercial responsibilities across the organisation.
“Michael brings an exceptional combination of experience, industry relationships and business knowledge to BKB,” CEO David Tetreault said in a press release. “His work with Dazn and IMG, particularly in sports media, broadcast distribution and global boxing, makes him a tremendous addition to our executive team.”
Ridout said he looks forward to helping the ad expand its audience and business partnerships.
“BKB has created an exciting platform for the global combat sports landscape with significant opportunities to grow audiences, expand international reach and develop new business partnerships,” said Ridout. “I am delighted to join the executive team at such an important stage in the company’s development.”
