Bettinardi and Goose Island Brewing are teaming up to bring some co-branded golf gear and some late summer fun to the Chicago area. Their new 312 Beer Collection celebrates the achievements and Chicago origins of both companies
It is also a very yellow package.
If you’re curious about the “312” moniker, that’s the area code for downtown Chicago and the name of a popular Goose Island beer.
By the way, if you live in Chicago, but your phone has a 773 or 872 area code, you can still participate in this collaborative release.
Most collaborations between Bettinardi and other companies result in a batch of limited edition golf items. This collaboration is no exception. How cool is that texture on the head?
However, this time, those of you in the Chicago area will also have the opportunity to attend a fun Bettinardi/Goose Island event.
312 yellow things
Most of the golf items in the Bettinardi x Goose Island 312 Beer collaboration are bright yellow. The color scheme matches the design on the Goose Island 312 Beer.
The release includes headcovers for putters and woods along with some classic Bettinardi metal tools. I love the bottle cap ball marker.
There will also be two limited edition collaboration putters, but those are still under wraps.
Things and Swings
In addition to producing the new co-branded equipment, Bettinardi and Goose Island are holding an event in Chicago on October 1st. Goose Island Salt Shed Pub.
Here are the details:
The one-day event will bring together Chicago golfers and beer drinkers for a precision chip competition. The hosts will compete with the Bettinardi wedges on a custom chipping pop-up featuring realistic scenery, hazards and targeted shots designed to transform the Salt Shed Pub into a unique Chicago golf experience.
Competitors have the opportunity to compete to win numerous prizes including beer money for a year*, golf for an entire summer and selected items from the Bettinardi x 312 Beer Collection, including the first draw putter and exclusive lids.
By the way, beer money for a year equals a $312 gift card, enough to buy a case of Goose Island 312 every month for 12 months. If you buy 12 cases in the first month, I won’t judge you, but I can go help you finish those cans.
Details about the current contest should be available soon on the The Goose Island site.
Have fun chipping in the Windy City
The chip contest is a Chicago thing, unfortunately. I wish I lived closer to Chicago so I could attend. It sounds like a blast and I want to see how Bettinardi did the various chipping grounds.
If my short game skills go rogue, I’d like to drown my sorrows in one of Goose Island’s many beer options.
Truth be told, I’ve only had their Goose IPA and Bourbon County beers. I’m still waiting for the new Bourbon County releases. Maybe not the new one Apple-Crisp flavored 2026 version. Looks potentially tasty but also a bit sketchy.
I’m really curious about their other beers. Regional breweries are one of the things I look forward to when I travel.
I am also curious about the presence of Goose Island Breweries in your area. Are you a major player? In my home state of California, I’d say the top breweries these days are Sierra Nevada and Firestone-Walker.
I know that Goose Island was acquired by Anheuser-Busch InBev in 2011, technically making it “Big Beer”. They still seem very regional to me, like Sierra Nevada or Yuengling.
Am I correct in that assumption?
Back on the Bettinardi side of things, are there any of these 312 Beer items that take your fancy? I wonder if the 312 theme will resonate with the golfing population that lives outside the 312 Beer distribution range.
Chances are there are enough Bettinardi and Goose Island fans in the Chicago area to sell the release. It just seems more narrow in scope to the consumer than usual for a partnership.
However, beer drinkers have been known to hunt down beers and merchandise from non-local breweries. Maybe that makes the release even cooler.
Regardless, enjoy if you can attend the event and I’ll go see if my local Total Wine has 312 ale in stock.
Find out more about the Bettinardi x 312 Beer collaboration at Bettinardi.com
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