Bill Goldberg has faced off against some of the biggest names in professional wrestling, but his upcoming appearance will take him to a much different arena, Shark Tank.
Agreed Wrestling Observer Newsletter:The WWE Hall of Famer will appear on ABC’s business reality TV show on Wednesday, November 4 at 10:00 PM ET with the goal of closing a deal for his company, HeroCovers.
Co-founded by Goldberg, HeroCovers creates custom photorealistic covers for cars, trucks, boats, motorcycles, car seats and steering wheels. By: official website of the companyits mission is to “provide premium car covers that combine durability, function and sophistication. Each of our covers is a one-of-a-kind masterpiece, meticulously crafted to perfectly fit your vehicle and protect it from the elements.” HeroCovers claims its materials offer both indoor and outdoor protection with a waterproof fabric that resists rain, snow and sun.
The automaker has confirmed its upcoming Shark Tank campaign on Instagramshowing prospective customers a real look at one of his car covers before Goldberg made his official speech. The “Shark Tank” episode is titled “Kevin in Headlock”, a reference to the crossover between longtime contributor Kevin O’Leary and Goldberg. Whether Goldberg will settle with O’Leary or another shark remains to be seen.
Former WWE Champion Goldberg retired from in-ring competition in July 2025. The final pitted him against then-WWE World Heavyweight Champion Gunther in Saturday night’s main event in Atlanta. “The Ring General” emerged victorious, forcing the WWE legend to disappear to the sleeper closet. Goldberg then said his official farewell to the wrestling fans.
