Sunday night in the US means it’s already Monday morning in Japan, and Titleist has started a head start on what’s sure to be this week. the greatest equipment history.
This week’s Baycurrent Championship at Yokohama Country Club will officially launch Titleist’s new 2027. Pro V1 and Pro V1x golf balls.
The company remains silent on the technical details, which will come with the launch of the ball, probably in January or February if traditional launch cadence maintained.
The new golf balls first hit the USGA Conformity list three weeks ago at the Biltmore Championship, and many PGA Tour players have already made the switch. This is the result of a lengthy Tour feedback process by Titleist’s R&D team.
PGA and LPGA Tour pros including Adam Scott, Ryan Gerard, Jordan Spieth, Harris English, Justin Thomas, Lottie Woad, Matt Fitzpatrick, Yana Wilson, Viktor Hovland and others have been testing the final prototypes since March.
“When we’re in the middle of a practice session and a player asks me how soon he can play the new ball, I know we’re on to something,” Titleist Director of Tour Research and Validation, Fordie Pitts, said in a statement. “That’s how it’s been the last two months.”
One player who has already made an early move is Neal Shipley. Shipley switched to the 2027 Pro V1 in Asheville, posting his career-best round (62 in Round 2) and finish (T3) on the PGA Tour. Three other players (2 Pro V1 and 1 Pro V1x) joined Shipley in playing the new ball in North Carolina.
Others joined in the following weeks, including Robert MacIntyre, who switched this week to the Alfred Dunhill Links Championship.
MacIntyre liked what he saw in a test session with the prototype at Harbor Town in April and worked with Titleist tour representative Liam McDougall to make the new 2027 Pro V1 last week.
Doug Ghim, who competed at the Bank of Utah Championship, played the new 2027 Pro V1x for the first time this week.
From the Biltmore Championship, Titleist has 26 wins on the PGA Tour during the 2026 season, 21 more than any other brand.
With plenty of Tour stars lining up in Japan at the Baycurrent Classic, it will be worth watching who else moves into the 2027 Pro V1 or Pro V1x at Yokohama Country Club.
