October 2: National Women’s Soccer League club Boston Legacy FC has chosen Levy to manage food and beverage at White Stadium when the renovated ground opens in 2028.
Club president Jennifer van Dijk said a project like the White Stadium attracts a particular type of partner. “I would consider it a very curated process,” he said.
Levy’s work on soccer-specific venues helped, along with his plan to bring Boston food and local purveyors to the stadium. Van Dijk had already worked with them for nearly three years in the NBA, two with the Clippers in what was then the Staples Center, a Levy building.
Boston Legacy is the third NWSL club to own its stadium food and beverage business. KC Current and Denver Summit were first, and both use Levy. The club’s lease with the city gives it control over several sources of revenue, including concessions.
“We had control of Levy’s selection,” van Dijk said. “Levy will serve concessions throughout the stadium and we will work with the city under the terms of our lease on how all of that revenue is split.”
The $325 million project rebuilds the east side of the 77-year-old stadium at Franklin Park and renovates the west bleachers. Boston Public Schools shares the site and will play 12 varsity sports there. The public-private debate over who pays has been in and out of Massachusetts courts since 2023, but the legal battle appears to have ended last month.
The works are moving now and the structural steel should be fully ready by next week as the site operates six days a week. Twelve percent of the seats will be premium.
“Obviously it’s starting to look quite real at this stage,” van Dijk said. The club is also close to opening the first phase of its $60 million, 30,000-square-foot Brockton Performance Center.
The goal is to finish next fall, ready for the 2028 season. “We’re praying for good weather,” he said.
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