October 29: Bulgaria’s Levski Sofia have announced the appointment of Filadelfo Aparo as the club’s new Chief Revenue Officer (CRO). In this key executive role, Aparo will oversee the strategic development and coordination of all of the club’s revenue-generating verticals, including business operations, marketing, brand identity and communications.
Filadelfo “Delfo” Aparo is a seasoned Italian executive with over 20 years of international experience spanning business management, marketing, strategic partnerships and brand positioning.
Prior to joining PFC Levski, Aparo served as head of partnership and sponsorship at Como 1907 in Italy. During his tenure, he played a pivotal role in the club’s remarkable athletic and organizational transformation – from winning promotion to Serie A to qualifying for the main stage of the UEFA Champions League.
At Como, he led the expansion of the corporate partnership portfolio, drove substantial revenue growth and secured high-profile deals with major global brands such as Revolut, Uber, Adidas, Canva, PokerStarsNews, Neuberger and EA SPORTS FC, significantly increasing the club’s global footprint and long-term commercial potential.
Aparo’s strategic framework unites revenue generation, marketing, brand strategy and innovation. It focuses on creating sustainable partnerships that go beyond traditional sponsorship models to unlock new business opportunities and deepen fan engagement.
Before transitioning to professional football, Aparo built a distinguished career with global corporations and international communications agencies, including Acer, Renault, Viatris, Saatchi & Saatchi, Publicis and Bertelsmann, holding senior leadership roles in marketing, business development and strategic expansion.
His diverse background in sports, technology, FMCG and communications emphasizes sustainable revenue growth, brand value creation and international expansion.
Contact the writer of this story, Alexander Krassimirov, at (email protected)
