Joe Rogan has signed a crazy nine-figure deal with Spotify – again.
Rogan made headlines in 2020 when he signed an exclusive 3.5-year deal with Spotify over $100 million. Regardless almost canceled during the pandemic, Spotify re-teamed with the comedian and UFC color commentator in 2024 for another $250 million. This time the deal was non-exclusive, allowing Rogan to return to YouTube.
Another two years have passed since then. So it’s time for another $250 million. Accordingly Wall Street Journal, Spotify and Rogan again renewed their pledges to get a similar nine-figure number. So by 2028, Rogan will have made half a billion dollars from Spotify alone.
Not bad for a guy who started out selling the podcast on his podcast.
“The partnership with Spotify has been great and it’s incredible to work with them,” Rogan said in a statement to the Wall Street Journal. “I am extremely happy and excited to continue with them for many more years.”
The Joe Rogan Experience has been the most popular podcast in North America for over a decade, and has held onto that title for the past few years despite some contenders. nipping at his heels for a short time. Edison Research has come up with numbers that put The Joe Rogan Experience at 28.4 million Americans per month in 2026.
Joe certainly doesn’t need the money he makes working as a UFC commentary booth. Fortunately for fans, it always has labor of love, and Rogan has shown no signs of stopping.
