September 4: Turkey’s Fenerbahçe has renewed its long-standing partnership with sports betting company NESİNE. Under the terms of the agreement for the 2026/27 season, the NESİNE logo will appear on the left sleeve of Fenerbahçe’s shirts during all domestic competitions.
Speaking at the signing ceremony, NESİNE CEO Halit Gülbakanoğlu highlighted the deep-rooted relationship between the two organizations, noting that the brand is celebrating its 20th anniversary this year.
“We are here for the sleeve sponsorship for the 2026/27 football season, but our partnership with Fenerbahçe extends for more than 15 years,” Gülbakanoğlu stated. “Reinvesting what we earn from sports into sports is very valuable to us. Supporting sustainable sports development and helping young people get into sports is a key priority. We are proud to continue this journey alongside one of the biggest sports clubs in Turkey.”
Gülbakanoğlu also recalled that NESİNE served as Fenerbahçe’s main sponsor ten years ago during the 2016/17 season, praising the continuous cooperation in leadership changes over the years.
Fenerbahçe board member Önder Fırat emphasized the economic and strategic importance of long-term commercial partnerships for the club.
“Our agreement with NESİNE is not just a standard sponsorship; it is a true business partnership,” said Fırat. “Underlying every step we take for Fenerbahçe is a strong club economy. Having such a strong brand continue its journey with us is immensely valuable.”
Fırat noted the importance of the upcoming campaign, stating: “This season is of special importance as it marks our 120th anniversary, while NESİNE celebrates its 20th anniversary. On our 120th anniversary, Fenerbahçe has only one goal: the championship. We are working with all our strength, fully aware of this responsibility.”
Fenerbahce Football A.Ş. Board member Feridun Geçgel expressed gratitude to the project teams and reaffirmed the administration’s commitment to improving Fenerbahçe’s commercial strength.
“Achieving our sporting goals depends on establishing long-term partnerships with strong brands that believe in Fenerbahçe’s vision,” stated Geçgel. “Under the leadership of our president, Aziz Yıldırım, we will continue to take decisive steps to raise the club’s brand value both domestically and internationally.”
Contact the writer of this story, Alexander Krassimirov, at (email protected)
