8 November: Everton Women have signed Nestlé Confectionery as their official chocolate and goody bag partner, in only the second commercial deal dedicated to the women’s team.
Nestlé also becomes an official supplier to both clubs: Goodison Park, where the women play most of their matches, and Hill Dickinson Stadium, the men’s home and the club’s designated main stadium. Under WSL rules, women must play there at least one game per season.
KitKat, Smarties, Aero, Lion, Yorkie, Milkybar and Quality Street will be sold at both grounds. At Goodison, Nestlé gets sideline LED advertising, big screen exposure and matchday activations.
“Working in partnership with Everton Football Club, we’re bringing the entertainment channel’s number 1 confectionery single, KitKat 4 Finger, alongside other iconic Nestlé Confectionery brands for everyone to enjoy,” said Gail Stove, head of out-of-home confectionery for Nestlé UK and Ireland.
Andrew Middleton, Everton’s President of Business Operations, said: “Like Everton, Nestlé brands have been part of family life for generations, making this a natural fit for our supporters and matchday experience. This partnership is another important step in the continued growth of Everton Women.”
The only other independent partner of the women’s team is catering company GGM Gastro, signed last year. Most of the club’s other sponsorships cover the men’s team. Building a separate commercial base for women is important as WSL clubs try to be financially self-sustaining rather than dependent on the men’s side.
The deal comes during a period of uncertainty at the summit. The Friedkin Group, which bought a majority stake from Farhad Moshiri in December 2024, reportedly hired Moelis & Company to explore selling part or all of its stake, less than two years after taking over.
Forbes valued Everton at $930 million in May, 25th among soccer clubs worldwide, helped by the new 52,769-seat Hill Dickinson Stadium and annual revenue of $255 million.
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