25 September: Newcastle United have secured one of the most recognizable brands on the planet, agreeing a partnership with Coca-Cola built around the matchday experience.
The centerpiece is St James’ STACK, the club’s entertainment hub, where Coca-Cola becomes the official presenting partner. Fans can expect exclusive live music, interactive fan zones, game day giveaways and VIP experiences throughout the season.
Newcastle Chief Revenue Officer Dave O’Connor said: “Coca-Cola has a long and rich history in sport, maintaining relationships with some of the biggest names in world football. Together, we will celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together.”
Coca-Cola’s Dusan Stojankic leaned into what makes the club different. “Newcastle United is a club that represents much more than football,” he said. “From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it.”
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