September 28: The Football Federation of India has announced Style Baazar as the main partner for the upcoming friendly between India and Brazil, attaching the luxury fashion and lifestyle exhibition to one of the biggest events in India’s sporting calendar.
The match will take place on October 3 at the Vivekananda Yuba Bharati Krirangan in Kolkata, pitting the Indian team against the reigning World Cup winners Brazil. For Style Baazar, it’s an opportunity to reach a large football audience around a genuinely high-profile occasion, taking their brand well beyond their usual retail environments.
Brazil remains one of the biggest names in the sport, and coming to Kolkata, a city with a deep football culture, is the kind of event that captures the imagination of Indian fans. Landing major sponsorship is a coup for a consumer brand.
With the Style Baazar name attached, a friendly that already brings together two contrasting worlds of football gains a merch layer to match the occasion. For Indian football, the attraction of Brazil and the sponsorship interest that follows is a sign of the market’s growing appeal.
Style Bazaar is a luxury fashion, designer and lifestyle exhibition that brings together top designers from across India and showcases luxury wear, bridal and party wear, jewellery, home decor and fashion accessories.
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