We can say with little hesitation that LAB Golf has this limited edition collaboration.
Earlier this year, we saw a stunning (and, to be honest, a bit scratchy) limited edition collab with Uncrustables. You can question the concept, but certainly not the execution.
Well, LAB is at it again, this time in support of something a little more worthy than packaged PB&J sandwiches. LAB is teaming up with Golden State Warriors superstar and golf fan Steph Curry to create Underrated Golf Tour x LAB Golf Limited Edition Collection. LAB created the line to support Curry’s Underrated golf tour.
And, like the Uncrustables collab, this is a little bad and worthy of a little examination.
What is the Underrated Golf Tour?
Curry pitched Underrated golf tour (UGT) in 2022 to make competitive golf and all of its life lessons more accessible, equitable and inclusive for young players, especially student-athletes from underrepresented and underserved communities.
Beyond the tournaments, the UGT provides young golfers with leadership development, mentoring, exposure to college coaches and the golf industry. Curry says the mission is to “create access and open doors for young athletes who haven’t seen this space before.”
Junior boys and girls golfers ages 12 to 18 can participate in Underrated and there is no cost to participating athletes. Space is limited and approved athletes may play in local qualifiers.
Earlier this year, LAB signed on as the “Official Putter” of the UGT. It supports the tour with on-site fittings and provides custom putters for all participants in the five national competitions in the U.S. It also provides putters to the top four European players, two boys and two girls.
Now, let’s move on to the limited edition collection
U Underrated Golf Tour x LAB Collection Golf features two limited edition LAB putters, a VZN.1i and an OZ.1i. Both are tricked out in a custom black, silver and red color scheme with a black stainless steel insert. Both the TPT stock and custom pistol grip feature UGT logos.
The putter comes with a limited edition headcover, a divot tool and a ball marker. Everything is shipped in a specially branded box that is itself a souvenir. We saw the Uncrustable box over the summer at LAB headquarters and it’s seriously sturdy. I lived in houses that were not well built.
The limited edition package costs $1,750 and can be ordered directly from LAB’s website. You can buy the cap ($100) and the ball marker/divot tool combo ($35) separately.
Hang on. How many?
LAB kind of broke the mold with the Limited edition uncrustables. Those putters ran $2,000 and LAB sold out in days. This offer is a little different, though. LAB donates a portion of the proceeds to Underrated to support UGT. As mentioned, the UGT does not force children to participate in its program. It also pays travel costs for participants (and a parent or guardian) who qualify for national events.
If you buy one of these putters, that’s what you stand for.
I might, if I were so inclined, consider $1,750 for a putter to support making golf more accessible to underrepresented and underserved communities to be somewhat ironic. After all, nothing says “accessible and inclusive” like a $1,750 putter, right?
This conclusion, however, willfully misses the point and borders on being deliberately obtuse.
No one expects kids to pay $1,750 for this putter. There is, remember, no charge for athletes to participate in UGT. In addition, the LAB Golf partnership provides participants with custom putters. This limited edition collection is purely a fundraising and branding initiative in support of what Curry has created: a successful and beneficial program.
Underrated just last week partnered with Vessel on limited edition golf bags. First he associated with Golf Pride on limited edition grip.
For more information on the Underrated Golf Tour x LAB Golf limited edition putter and accessories, visit the The LAB Golf website.
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