October 5: Scotland fans returned to the States to drink Boston dry again this past weekend.
During the World Cup, an estimated 50,000 members of the tartan army took over the city’s streets and pubs, including Fenway Park and Faneuil Hall. They loved Boston. They loved Boston. Now there’s a sequel, Scot-tober Fest.
The Anchor, Scotland House during the tournament, is once again the base. Friday was Scottish music and giveaways. Saturday a feast for Scotland against North Macedonia in the League of Nations, and yesterday, the Patriots against the Bills in the National Football League. Organizers said they expected thousands of fans over the three days.
The original World Cup events took The Anthem Group almost 18 months to meet with the Scottish FA and the national team. This time, Anthem is working with the Tartan Army of the Northeast.
Most World Cup host cities spent a fortune building fan connections that disappeared the day the tournament ended. Boston and Scotland have found a way to keep it going. Other cities should take note.
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