Now in her third stint with WWE, it seems unlikely that Nikki Bella will do much that would be surprising for the company. And yet WWE Hall of Fame and: former Divas Champion seems to be doing just that, and doing it in a way that could pay big dividends for him in the future. Wrestlevotes Radio on Fightful reports that Bella has received praise within WWE in recent weeks, largely due to her social media numbers. Bella has 13 million social media followers between Instagram and her X account, which she shares with her sister Brie.
While WWE seems impressed with her social media following, they are also impressed with Bella “in terms of digital engagement.” In addition to exceeding WWE’s expectations on that front, they also feel the Bellas have performed better than expected when it comes to merchandise. As a result, WWE insiders wouldn’t be surprised if this brings more on-screen attention to Bella, though no further details were given as to what that would entail.
With the exception of a few hiatuses, Bella has already been the focal point of WWE television since 2025. After returning to the Royal Rumble PLE promotion, including a feud with Becky Lynch for the WWE Women’s Intercontinental Championship and a feud with Stephanie Walker for the WWE Women’s World Championship. After missing time early in 2026 due to injury, Bella will be back in July and back has since been involved in a feud with Paigewith whom he has traded wins in the last month. She is currently scheduled to challenge WWE Women’s Champion Chelsea Green on the October 30 episode of SmackDown.