November 9 – The Asian Football Confederation has signed a three-season media rights deal with the Mongolian National Broadcaster (MNB), which carries its main competitions on live television and digital platforms in Mongolia.
The agreement will run until the 2028/29 season and covers the AFC’s main competitions, club, women’s, youth and futsal.
At the top of the pack is the AFC Saudi Arabia 2027 Asian Cup, along with the AFC Champions League Elite, AFC Champions League Two and the AFC Women’s Champions League.
MNB will also carry the AFC U23 Japan 2028 Asian Cup and the Asian qualification for the women’s football tournament at the Los Angeles 2028 Olympic Games, as well as a wider list of age-group competitions.
AFC secretary-general Datuk Seri Windsor John said: “This agreement underlines the growing reach and universal appeal of Asian football, and we thank MNB for their commitment to showcase the best of our national teams and clubs across the continent.”
The deal expands the distribution footprint of AFC’s rights portfolio into a new Asian market, while MNB benefits from a consistent continental football schedule across both its linear and digital channels.
O. Uuganbayar, director of MNB Sports, said: “Mongolians are passionate about football, and it is very popular among our youth and children. The international success of Mongolian clubs and our national team depends a lot on this.
“Our success on the international stage must start on our own continent, which is why we are delighted to have signed this partnership with the AFC. In line with MNB’s responsibility to the Mongolian people, we see this agreement as the starting point for our contribution to the development of football in Mongolia.”
Contact the writer of this story, Harry Ewing, at (email protected)