September 20 – The Juventus Museum has surpassed two million visitors, reaching the milestone 14 years after opening next to the club’s Turin stadium complex.
Opened in May 2012, the museum contains over 500 pieces of memorabilia and is open all year round, including match days.
It has become a permanent part of the club’s after-hours offer, combining the history of sport with exhibitions, multimedia and educational programmes, and has consistently ranked among the 50 most visited museums in Italy, with the recognition of the International Council of Museums.
The two millionth visitor was greeted by ex-Juventus midfielder Claudio Marchisio, who gave him a personal tour. Since its opening, the place has received an average of more than 140,000 visitors a year, and remains open every day at the Christmas bar.
The collection tells the history of the club through the ages. The centerpiece of the Trophy Temple was redesigned around the centenary of the Juventus-Agnelli relationship, while a permanent Hall of Fame covers players from both the men’s and women’s first teams. The J|Sport exhibition space highlights sporting figures linked to the club, along with temporary exhibitions on art, comics, cinema and history.
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