September 22: Major League Soccer (MLS) club Inter Miami has signed a multi-year agreement with American Airlines, naming the airline its first official airline and founding partner of Nu Stadium and Miami Freedom Park.
American takes the naming rights to the West Club at the Nu Stadium, turning it into the American Lounge, a premium hospitality space spanning the entire West Stand with more than 1,800 seats. The airline also becomes an official partner of the club, with the deal including international rights, loyalty integration, content and community activations.
What elevates this beyond a standard sponsorship is the AAdvantage frequent flyer loyalty link. A new program, Inter Miami CF Perks, offers members access to club experiences, including field access during the second half of select games, travel packages that combine flights, hotels and lounge access, and non-game travel. Members can even redeem miles for matches.
American operates one of its largest centers in Miami International, an important gateway to Latin America and the Caribbean, which is perfectly suited to the club’s international ambitions and domestic market.
Inter Miami President of Business Operations Xavier Asensi said: “It was important for us to align with a partner that matched the ambition and global stature of Inter Miami.” American Juan Carlos Liscano noted the airline’s role “in the growth of Miami as a global destination.”