October 9: Mumbai City FC has extended its partnership with the Indian Super Gaming League, becoming the club’s main partner for the 2026-27 season of the MG Indian Super League.
ISGL is a franchise-based national sports championship. He will maintain his brand across Mumbai City’s digital and digital channels, and the two will work on content projects and fan events during the season aimed at bridging football and games.
The deal is one of the club’s first major commercial moves since returning to its founding owners. City Football Group, which owns Manchester City, bought 65% of Mumbai City in 2019, during which time the club won two ISL League Winners’ Shields and two ISL Cups. CFG sold its stake last December, citing uncertainty over the future of the league, which is fully owned by Ranbir Kapoor and Bimal Parekh.
Without CFG’s global network and resources, the city of Mumbai must now build its business base on its own and keep its partners on board.
“Over the years, our partnership with ISGL has given us the opportunity to explore the growing connection between football, gaming and the next generation of sports fans,” Parekh said.
“ISGL shares our belief in engaging younger audiences through sport, technology and entertainment, and we look forward to providing fans with more exciting experiences at the intersection of football and gaming.”
ISGL founder Santanu Basu pointed to Saransh, who represented the city of Mumbai in ISGL 2026 and played for India in the Sports World Cup in Paris. “Stories like hers are exactly why partnerships like these matter,” she said.
The club have also extended their deal with Matix, which started in 2025-26. Matix features on the first team’s matchday kit and is branded at the NMSA Ground training facility in Navi Mumbai and the Mumbai Football Arena.
The ISL itself now operates under a club-led commercial model, with Sony Sports Network returning as a broadcaster for the new season, which begins on October 10.
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