October 6: Netflix has named IMG as a production partner for its coverage of the 2027 FIFA Women’s World Cup in Brazil.
The streamer has exclusive rights to the tournament in the US and Canada for the 2027 and 2031 editions. It will be Netflix’s first live soccer broadcast in both countries, and the company is calling it its “most ambitious” sports production yet.
IMG will help provide live coverage of all 64 games, in addition to more than 100 hours of studio programming. Coverage will be in English and Spanish in the US, and in English and French in Canada. IMG will also work on the live broadcast of the draw for the tournament on December 11.
The tournament will be held from June 24 to July 25 next year and is the first women’s World Cup to be held in South America.
“The FIFA Women’s World Cup is one of the fastest growing events in world sport, showcasing the best football and captivating new audiences around the world,” said IMG President Adam Kelly.
“As Netflix makes its live soccer debut, we’re excited to help bring this tournament to new and existing fans in the United States and Canada. Netflix’s scale, discovery and storytelling, combined with IMG’s best-in-class production expertise, make this a great moment for soccer and women’s sports.”
Entering IMG is a strategic move. Netflix has built its live sports business primarily around one-off events, primarily boxing and mixed martial arts, and has little experience producing a month-long tournament with multiple matches per day.
Soccer is becoming a bigger part of Netflix’s plan. At the start of 2026, the streamer signed a four-year deal for exclusive rights in Mexico to the Copa d’Or and League of Nations finals, covering the 2027 and 2029 editions of both competitions.
The Women’s World Cup will be the true test of football strategy and production values in a full tournament, two languages in each market and 64 live matches.
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