November 8: Dutch public broadcaster NOS has renewed its rights to Eredivisie highlights and live radio coverage for a further five years, until 2031-32.
The current contract with Eredivisie Media and Marketing was due to end after 2026-27. Under the new deal, NOS maintains its flagship weekend programme, NOS Studio Sport Eredivisie, which runs on Friday, Saturday and Sunday evenings with all matches covered, and gains wider rights to share clips from the men’s and women’s Eredivisie and second-tier Eerste Divisie online and on social media.
Live radio coverage continues on NOS Langs de Lijn on NPO Radio 1.
“Eredivisie highlights are part of NOS,” said Xander van der Wulp, editor-in-chief of NOS Sport. “Even at times when we have to take a critical look at our spending, it is important that Dutch football remains accessible to everyone on the public broadcaster.
“The familiar ‘dinner in your lap’ moment on NPO 1 remains, but with this deal we also have more opportunities to reach football fans who follow the Eredivisie in other ways, for example through NPO Start, our app and social media. This way, we can get different generations of football fans excited about the Eredivisie.”
The deal sits alongside the league’s other media deals. ESPN has the live rights until 2030 after extending in February 2024. Telecom company KPN maintains the highlights online until 2029-2030, including instant goal clips and post-match highlights on KPN TV+ and its app.
Maintaining live TV highlights in the Netherlands, where Sunday evening football on NOS is a long-standing tradition. With live games behind ESPN’s paywall, the highlight show is the main way many casual fans still watch the league.
The expanded digital rights also reflect how younger audiences now follow football, with clips on their phone rather than full shows on TV.
NOS will also cover the 2030 Men’s World Cup and next year’s Women’s World Cup through its agreement with the European Broadcasting Union.
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