22 September: Chelsea have extended their partnership with online trading platform TMGM for a fourth year, expanding their relationship beyond the Asia-Pacific and into the Middle East.
TMGM is Chelsea’s official forex and online CFD trading partner in the Asia-Pacific region from 2023, using the deal for matchday branding, digital content, hospitality and support events.
Financial terms were not disclosed.
The expansion follows a busy third year for the association. TMGM branding appeared on the back of Chelsea’s men’s shirts during the 2026 FA Cup run to the final, the first time the club had carried a sponsor in this position, before the company joined Chelsea’s Asia-Pacific pre-season tour as an official partner.
The fourth year will bring much of this model to wider territory. TMGM will receive exposure at Chelsea’s home games alongside player and legend content, regional digital campaigns and more hospitality and behind-the-scenes access.
A number of China-focused performances are also apparently in the works, while their ‘Famous CFC’ show will continue in ‘select markets’ that have yet to be announced.
“Over three years, our relationship with Chelsea FC has evolved from regional activations to high-profile moments, including the visibility of the club’s FA Cup shirts and their Asia Pacific tour,” TMGM said. “Entering our fourth year and expanding into the Middle East creates opportunities to connect with more audiences through experiences that reflect the ambition of both organizations.”
Chelsea Football Club said: “TMGM has focused on bringing its customers and our fans closer to the club through digital content and in-person events in the Asia-Pacific to great effect. We are delighted to extend the partnership to a fourth year and look forward to building on its momentum in the region and also in the Middle East.”
Contact the writer of this story, Harry Ewing, at (email protected)