October 9: ImperiaBet and the Bulgarian Football Union (BFU) have officially launched their title sponsorship partnership for the Bulgarian Third League in Plovdiv.
While the partnership formally began with the signing of an agreement in July, the ‘ImperiaBet Third League’ project was presented for the first time yesterday. The project aims to increase public interest and develop the Tercera Liga into a stronger football product.
Atanas Popivanov, CEO of ImperiaBet, highlighted the importance of amateur and semi-professional sports within the company’s social vision.
He noted that ImperiaBet has a long history of sports sponsorship, supporting PFC Spartak Plovdiv, women’s handball team Akademik Plovdiv, fighting club Lokomotiv Plovdiv, as well as athletes in boxing, athletics and equestrian sports.
Rumyan Valkov, president of the Amateur Football League and member of the BFU Executive Committee, expressed his gratitude for the support given to the Third League, which covers more than 50 towns and cities in Bulgaria with its four divisions.
“The partnership agreement has a duration of 2+1 years, which demonstrates ImperiaBet’s long-term ambitions,” said Valkov. “We can now reveal that we plan to introduce best player rankings, an Ideal XI by position and a Fair Play award for each of the four groups in the Third Division.”
The BFU was also represented at the event by Antoni Zdravkov, Director of the Amateur Championship Division; Ognyan Zlatkov, President of the Regional Council of BFU in Plovdiv; and Plamen Petrov, Marketing Director of the BFU.
To conclude the presentation, Vladimir Ivanov, Project Manager of the ImperiaBet Third League, expressed the hope that the collective efforts of all involved will make the third category more visible, widely followed and loved by fans, saying that “the Third League is, above all, a passion for football”.
Contact the writer of this story, Aleksander Krassimirov, a (email protected)