November 5: Serie A side Bologna FC 1909 have unveiled a partnership with New York-based sports group CSTS Enterprises, becoming the club’s official regional partner in Asia.
CSTS Enterprises is a broad-based sports entertainment, travel and hospitality and integrated marketing business. Its main activity in football is as a travel partner and hospitality partner and for Bologna it will create “experiences that inspire engagement and provide lasting value to its customers”.
His mandate includes raising the profile of Rossoblù and the Bologna region with audiences across Asia; create branded content on the Club’s digital channels, reaching fans across the Asian region; selected travel packages that bring fans and business customers from Asia to the club’s matches in Bologna; connecting companies from Asia with the Club and the city, while showcasing Bologna’s local businesses, industrial expertise and cultural heritage on an international stage.
Christoph Winterling, Chief Revenue Officer of Bologna FC 1909, said: “This partnership represents an important opportunity to strengthen Bologna FC’s presence in Asia while showcasing what makes our club so special: its history, its supporters and its deep connection with the local community…
“It also gives us the opportunity to use football as a platform to showcase Bologna’s outstanding businesses, cultural heritage and industrial expertise. Our ambition is for this partnership to build a bridge between our region and new international markets, creating opportunities and lasting value for all involved.”
No value or terms for the partnership were disclosed.
Abel Zhao, Group Managing Director and Chief Executive Officer of CSTS Enterprises, said: “Asia’s passion for European football continues to grow, and we see a real opportunity to build a bridge that works in both directions: bringing the history of Rossoblù and the excellence of the Bologna region to audiences across Asia, and opening the door for Asian businesses and fans to connect with the club from the East and the West.”
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