September 21: Al-Nassr has added Bahrain-based GFH Bank to its business portfolio for the 2026/27 season, with the investment group set to wear the brand across the chest on the club’s Saudi Pro League shirts.
GFH joins as Al-Nassr’s official investment and wealth management partner under a one-season deal. Financial terms were not disclosed.
The deal gives GFH a visible position in one of Saudi football’s biggest commercial properties, and Ronaldo, perhaps the world’s most prominent football star, with the bank using the partnership to support its wider push into the Kingdom.
GFH is based in Bahrain but already operates in Saudi Arabia through its Riyadh-based business GFH Capital, so it makes sense to delve deeper into the Saudi market through sponsorship.
GFH says it has been increasing its activity in the market and in June announced a $300 million logistics and industrial platform spanning Saudi Arabia and the United Arab Emirates.
The agreement was signed in Riyadh by the CEO of GFH, Hisham Alrayes, and the CEO of the Al-Nassr Club company, José Semedo.
Al-Nassr will also work with GFH on support activations throughout the season, although specific initiatives have yet to be announced.
Arayes stated, “This sponsorship reflects our commitment to building strategic partnerships that strengthen GFH’s presence and bring it closer to the communities and markets that are critical to its growth plans.”
Semedo added: “We are delighted to welcome GFH Bank as Al-Nassr’s partner for the 2026-2027 season. GFH is a highly regarded regional institution with a strong track record of success and excellence in investment and wealth management, making it an ideal partner for Al-Nassr as we continue to expand the Club’s reach and strengthen our relationships across the region.”
He concluded: “We look forward to working closely with GFH throughout the season to bring this partnership to life and create meaningful engagement with our fans in Saudi Arabia and internationally. We believe this collaboration provides a strong foundation for a relationship that can continue to develop and create value for both organisations.”
Contact the writer of this story, Harry Ewing, at (email protected)