23 October: Everton have launched Everton Mobile, a SIM-only phone service that links monthly contracts with club rewards, taking the club even further into consumer products beyond merchandise and membership.
There are three plans, all with unlimited UK calls and texts with O2 or Vodafone coverage. Essential costs £15 a month with 25GB of UK data. Plus it costs £20 with unlimited UK data. Both have 30-day rolling contracts. Ultimate costs £25 a month on a 24-month contract, with unlimited UK data and 35GB of EU roaming.
Each level includes opportunities to earn club experiences instead of guaranteed perks. Essential customers can enter sweepstakes for stadium visits, Plus adds autographed jerseys, and Ultimate unlocks match tickets, hospitality, autographed merchandise, and calls with players on the men’s and women’s teams.
To push supporters to the next level, Everton are offering a free Forever Blue+ membership for 2027-28 to anyone who signs up to Ultimate before 11.59pm on 25 October. Current 2027-2028 season ticket holders will receive an upgrade to SeasonTicket+.
“The thinking behind Everton Mobile was simple: this is a service that all supporters need, so how can we give them more value as Evertonians?” said Chief Revenue Officer Aaron Duckmanton.
Fans already pay a phone contract each month, so the club offers a competitive price and uses access to the players, stadium and signed kit as a differentiator. Customers keep their phones and numbers with free PAC portability, which eliminates the usual hassle of switching.
For Everton, it creates a recurring revenue stream that joins membership, tickets and hospitality, and gives the club a direct monthly relationship with supporters. It also comes as the club operates two venues, with the men at the 52,769-capacity Hill Dickinson Stadium and Everton Women at Goodison Park both included in the rewards.
Club-branded mobile services have been tried before in English football with mixed results. Everton’s version rely on competitive pricing and low-commitment contracts to avoid the fate of their predecessors.
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