Morrell-Fox: FOX’s Important Occasion Averaged 1,031,000 Viewers; Complete Present Averaged 822,000


More than a million viewers watched the last impressive appearance of David Morrell Jr. on FOX.

Nielsen Media Research released information Tuesday suggesting an average of 1,031,000 viewers saw Morrell’s stop by Fox in the fourth round and the network’s coverage of the Armory in Minneapolis on Saturday night after the fight. Cuban-born Morrell (6-0, 5 KOs) who had moved to Minneapolis dropped Fox (28-3-1, 13 KOs, 1 NC) in the fourth round before Fox’s father / coach Troy the umpire Mark Nelson pleaded for her planned 12-round fight for Morrell’s WBA world title in super middleweight to be stopped.

The entire FOX television show, with three fights on Saturday night, had an average of 822,000 viewers. Nielsen’s numbers don’t include those who streamed the show or watched it live on FOX Deportes.

In FOX’s co-feature, Seattle-based lightweight Jose Valenzuela (11-0, 7 KOs) dropped Nashville’s Austin Dulay (14-3, 10 KOs, 1 NC) three times in the first round and a total of four times on his way to scoring in the fourth round a technical knockout.

Her planned 10-man was stopped by a ring doctor before the action began on the fourth round. Dulay stubbornly protested the interruption.

At the start of the television show, Alberto Puello (20-0, 10 KOs) of the Dominican Republic defeated Ve Shawn Owens (13-3, 12 KOs) of Minneapolis and won her 10-round welterweight bout unanimously. Puello outperformed Owens on all three scorecards (100-90, 99-91, and 98-92).

The average viewership for the Morrell Fox triple header was the highest for a FOX boxing show since an average of 882,000 tuned in to the show by 23-year-old Morrell’s first-round knockout of Mexican Mario Cazales (12-1, 5 KOs) on June 27th from The Armory.

Early Saturday evening, FS1’s preliminary coverage of the Morrell Fox sub-map was followed by an average of 157,000 viewers. This basic cable television show peaked at 211,000 viewers towards the end of the match between Richardson Hitchins and Malik Hawkins, the last match before coverage switched from FS1 to FOX.

Manhattan’s Hitchins (13-0, 5 KOs), a junior welterweight division sponsored by Floyd Mayweathers Company, beat Baltimores Hawkins (18-2, 11 KOs) with 100-90, 97-93 and 96-94.

Keith Idec is senior writer / columnist for BoxingScene.com. He can be reached on Twitter @Idecboxing.



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