SLAM’s ØNE ‘N DØNE campaign is a Celebrate basketball culture by creating products that inspire, reinforce, and honor iconic basketball moments and stories. Shopping now.
Be yourself, even if that means being misunderstood.
Perhaps no two NBA players have embodied those eight words more than Dennis Rodman and Allen Iverson.
Throughout their respective careers, Rodman and AI have always been unmistakably themselves – both on and off the field. They didn’t care what others thought. They weren’t worried about the outside noise. They ignored the criticism and slander. Rodman would be Rodman. Iverson would be Iverson. No matter what.
Without these pioneers, the fashion world would not be the same today. Just ask Jessie Diez, TJ Wallace and Sean Daniel – the trio behind the fast-growing Fifty brand2Hundred (F2H) who tries to capture the human experience and the never-ending balance between good and bad through her clothing. It goes beyond just setting trends; Rodman and Iverson inspired a generation of confidence and originality.
So if F2H and SLAM decided to work together, it was only right to pay homage to these two cultural icons with their new collection, who were often misunderstood but always authentic.
“Rodman was like the modern rock star. He didn’t care what people thought of him, ”said Diez, founder of Fifty2Hundred, says. “The way he expressed himself – whether on the pitch or off the pitch – he honestly didn’t care. It could be one game in a dress and another game in normal men’s clothing. It was just a phrase for him: This is me. I am human Accept me for who I am. And then Allen Iverson came in and he had the same energy, only in a newer era. “
The Misunderstood Collection consists of two graphic t-shirts – one celebrating Rodman and one celebrating Iverson. Both jerseys feature a skull wrapped in flames on the front and contain specific design elements that reflect each player. For example, the skull on the Rodman T-shirt features the ex-bull’s distinctive hair pattern in purple, orange, and green, while the skull on the Iverson T-shirt has braids and a red headband.
Short messages—“Be yourself, even if that means being misunderstood” and “Express yourself”– are etched into the skeleton to resemble cracks, reinforcing the main themes of collaboration.
The Misunderstood Collection is NOW AVAILABLE.
“There will always be opinions, and people want to spend their pennies and feel like they have a say in your life,” said Wallace, a longtime friend of Diez and a former professional basketball player overseas, about these issues. “But really, we’re just our own separate planets, you know? We’re all just here to do our best and to express ourselves and to tell people how we would like to be treated, how we would like to be accepted and loved. “
The collection consists of only 150 teas.
“I think [the collection] goes well with what everyone wears in the [NBA] Tunnel, ”adds Daniel, who came into contact with Diez and Wallace – and thus F2H – through his work with LeagueFits. “You don’t see that all the time. The design is different. “
And if Rodman and Iverson taught us something, it is good that it is different even if others do not understand it. As long as it is an expression of yours, nothing else matters.
“Just be yourself, even if that means being misunderstood,” Wallace repeats. “Because at the end of the day you are the only person you really have to answer to.”
Photos by Samuel Altamirano and Byron Riggs