Despite a 20% drop in sales in 2020 due to the coronavirus pandemic, the average value of the 32 NFL franchises has increased 14% to $ 3.48 billion, according to Forbes.
According to the magazine, it’s the biggest win in five years.
For the 15th consecutive year, the Dallas Cowboys are valued as the most expensive franchise at $ 6.5 billion, up $ 800 million from their 2020 value.
The New England Patriots are number two at $ 5 billion. The New York Giants ($ 4.85 billion), Los Angeles Rams ($ 4.8 billion), and the Washington Football Team ($ 4.2 billion) round out the top five. NFC East has all four teams in the top 10, with the Philadelphia Eagles checking in at number 9 with $ 3.8 billion.
The main reason for the surge is the media rights deal that the NFL signed with its broadcast partners in March for $ 112.6 billion. That was an average annual increase of 82%, according to Forbes, and payouts will grow from $ 220 million in 2021 to $ 377 million in 2032.
According to Forbes, the Tampa Bay Buccaneers saw their largest increase in value in a year, at 29%. Thanks to the arrival of Tom Brady and a Super Bowl win for raising the value of the franchise to $ 2.94 billion, ranking 21st among NFL teams. In 2020, the Bucs ranked 29th at $ 2.28 billion.
The Buffalo Bills have the lowest value at $ 2.27 billion.